In general, I like what I call the "testosterone sports". For example, in the Summer Games that includes all of the combat sports, weightlifting and gymnastics (mainly men's, but some of the women's events that require strength and power, not the rhythmic gymnastics). For the Winter Games, that translates to the speed events such as downhill skiing, the ski jump, luge and bobsled. On the few times I tuned in, they were broadcasting curling, X-games types of events or yapfests. Snore.
On the plus side, I saw some wrestling duals on the ACC Network during the Games (I don't get the Big Ten Network. The SEC and ACC networks were included with the tier I was already getting.) and live high school wrestling (No college wrestling teams in Florida anymore. GRRR!).
NBC thought their formula would bring in more women viewers without losing male viewership. It hasn't worked out that way, but I think their management is too stubborn or too stupid to change.